I’ve been doing some marketing for awhile now, and came across Netbannerads.com – Actually, they had e-mailed me and let me know that I may not have some keyword on my site, etc. After speaking with someone over there, I asked how Google!, Yahoo, and MSN would allow them to have a website appear on top of their listings. This is where things get tricky.
They deal with outsourced non-affiliate, non-partnering ‘active x attacking’ companies. Those companies install 3rd party software on your computer (Kind of like those annoying pop-up windows you mindlessly click ‘ok’ to). Once the software is installed, and you utilize Google!, Yahoo, or MSN to search for something, the 3rd party software will display the person owning the ‘keyword’s website on TOP of the search listings.
More in depth > If I search for "Toyota", in stead of getting Toyota’s Advertisement First (Which I’m sure they paid good money for), I’ll get Larry’s Toyota Dealership in New Brunswick, NJ. appearing on top of everything, with my actual search listings far below this.
I think there might even be some infringement here – not only on a user side, but on the policies governing advertising rights on these sites.
If anyone can show a moral, or ethical stand point here that advises to use Netbannerads.com (absolving from the picture the marketing and money aspect of this) I’d be greatly appreciated.
Also, in general, it’s about $2000-$3000 a year to own a ‘word’ or ‘phrase’, which could be seen as many as 30,000 times a month, and clicked-free-of-charge. In comparison to Google!’s AdWords, which can cost up to $3 per click, and when you’re looking to up #’s, and not to sell a product, Netbannerads.com seems VERY cost effective.
Really, for sure i Does